Projects
A progression from enterprise GenAI transformation to the digital foundations that preceded it.
SAS Decommissioning & GenAI Code Translation
Enterprise analytics modernization using GenAI, deterministic guardrails and governed migration.
- ~500 SAS users bank-wide; ~200 in my program scope
- Claude-based SAS → Python / PySpark translation
- Guardrails, data security, validation & human approval
Retail FX — Activation, Reactivation & Deepening
A repeatable analytics-led growth engine for activation, reactivation and deepening across a 2 Mn customer universe.
- 2 Mn customer universe across two entities
- Top 45K high-potential customers prioritized every 3 months
- Digital-only execution: email, SMS, push & in-app RTIM
SME Cross-Sell, Early Activation & Reactivation
ML-led targeting across international SME portfolios, connecting propensity scores to CRM execution and measurable income.
- 3 entities: Emirates Islamic, ENBD Egypt & ENBD KSA
- XGBoost propensity models + PySpark data preparation
- AED 40 Mn annual income; +12% for selected products
OMEGA — Graph Analytics at Cloud Scale
Moving from single-customer transaction analysis to network intelligence for CASA protection and opportunity discovery.
- Shifted analysis from customers to economic networks
- AWS + graph analytics with multi-hop, centrality & betweenness
- +20% balances and +40% supply-chain-finance growth
PRISM — Pricing & Wallet Share Optimisation
Clustering, benchmarking and scoring to make pricing, utilization and wallet-share decisions more scientific.
- ML clustering created comparable peer groups
- Decile benchmarking for pricing, wallet share, utilization & RAROC
- 15% income growth in year one
Comprehensive MSME Credit Assessment Platform
A multi-source, explainable underwriting platform combining statistical PD modelling with expert credit judgment.
- Multi-source view: financials + banking behaviour + bureau
- Explainable logistic-regression PD models with ML challengers
- Governed workflow combining model output and expert credit judgment
Digital First. Trust by Design.
Digitising field inspections, standardising rating judgment and replacing physical verification with QR-linked digital trust.
- Tablet-based site inspections with photos & geo-location
- Heuristics rating model built with senior bankers + Rating Committee
- QR-linked digital certificates replaced physical verification