OMEGA — Graph Analytics at Cloud Scale
Moving from single-customer transaction analysis to network intelligence for CASA protection and opportunity discovery.
- Shifted analysis from customers to economic networks
- AWS + graph analytics with multi-hop, centrality & betweenness
- +20% balances and +40% supply-chain-finance growth
From business problem to measurable impact.
Business Problem
CASA leakage and commercial opportunities were difficult to see when customers were analysed one at a time. Individual transaction views hid repeated beneficiaries, multi-hop relationships and ecosystem-wide patterns.
My Role
Helped shift the unit of analysis from the individual customer to the network of customers, counterparties and payment flows, partnering across analytics, GTS, relationship and trade-finance teams.
Solution
OMEGA modelled customers and counterparties as nodes and payment relationships as edges. Multi-hop analysis, centrality and betweenness surfaced CASA-protection, new-to-bank and supply-chain-finance opportunities and routed them to frontline workflows.
Technology & Methods
AWS cloud · graph database / graph analytics · centrality · betweenness · multi-hop analysis · Spark-scale processing · propensity scoring
Leadership Lesson
“When the business problem is defined by relationships and flows, the network — not the individual customer — is the right unit of analysis.”
Detailed Case Study
The infographic above is the executive summary. The full portfolio document contains the methodology, operating model, governance and implementation narrative at an externally shareable level.
View detailed PDF ↗