Transforming banking through data, AI & technology.
A leadership portfolio spanning digital process redesign, predictive credit, machine learning, graph analytics, growth decisioning and enterprise GenAI transformation.
From GenAI transformation
back to digital foundations.
Seven case studies showing how the technology evolved while the business-first approach remained consistent.
SAS Decommissioning & GenAI Code Translation
Enterprise analytics modernization using GenAI, deterministic guardrails and governed migration.
~500 users bank-wide · ~200 in program scopeRetail FX — Activation, Reactivation & Deepening
A repeatable analytics-led growth engine for activation, reactivation and deepening across a 2 Mn customer universe.
AED 20 Mn · 2 Mn customers · Top 45KSME Cross-Sell, Early Activation & Reactivation
ML-led targeting across international SME portfolios, connecting propensity scores to CRM execution and measurable income.
AED 40 Mn · +12% incomeOMEGA — Graph Analytics at Cloud Scale
Moving from single-customer transaction analysis to network intelligence for CASA protection and opportunity discovery.
+20% balances · +40% SCFPRISM — Pricing & Wallet Share Optimisation
Clustering, benchmarking and scoring to make pricing, utilization and wallet-share decisions more scientific.
15% income growthComprehensive MSME Credit Assessment Platform
A multi-source, explainable underwriting platform combining statistical PD modelling with expert credit judgment.
Integrated credit decisioningDigital First. Trust by Design.
Digitising field inspections, standardising rating judgment and replacing physical verification with QR-linked digital trust.
Paper → digital · physical → verifiedFrom problem to measurable impact.
Flagship projects
SAS Decommissioning & GenAI Code Translation
Enterprise analytics modernization using GenAI, deterministic guardrails and governed migration.
- ~500 SAS users bank-wide; ~200 in my program scope
- Claude-based SAS → Python / PySpark translation
Retail FX — Activation, Reactivation & Deepening
A repeatable analytics-led growth engine for activation, reactivation and deepening across a 2 Mn customer universe.
- 2 Mn customer universe across two entities
- Top 45K high-potential customers prioritized every 3 months
SME Cross-Sell, Early Activation & Reactivation
ML-led targeting across international SME portfolios, connecting propensity scores to CRM execution and measurable income.
- 3 entities: Emirates Islamic, ENBD Egypt & ENBD KSA
- XGBoost propensity models + PySpark data preparation
OMEGA — Graph Analytics at Cloud Scale
Moving from single-customer transaction analysis to network intelligence for CASA protection and opportunity discovery.
- Shifted analysis from customers to economic networks
- AWS + graph analytics with multi-hop, centrality & betweenness
Ideas & articles
Long-form thinking on banking, analytics, AI and transformation.
Explore publications →